Custom packaging played a key role in the success of a recent hair-care product promotion by Matrix® Essentials of Solon, OH. The firm's Vavoom(TM) and Systeme Biolage® professional salon hair-care product lines were offered in a special 250-mL promotional size.
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42 Best Package Designs
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The four primary goals of packaging-product protection, identification, dispensing and merchandising-won't change in the 21st century. But as we near that milestone, the market forces that more subtly affect packaging are evolving.
Proposals that the Environmental Protection Agency (EPA) restrict the use of chlorine and chlorinated compounds are worrying plastics manufacturers. Some studies have indicated that chlorine is harmful to both human health and the environment.