The four primary goals of packaging-product protection, identification, dispensing and merchandising-won't change in the 21st century. But as we near that milestone, the market forces that more subtly affect packaging are evolving.
Proposals that the Environmental Protection Agency (EPA) restrict the use of chlorine and chlorinated compounds are worrying plastics manufacturers. Some studies have indicated that chlorine is harmful to both human health and the environment.
When automotive chemical manufacturer Snap Products expanded its "Outlaw" line of fuel additive products and reformulated other premium products, the company chose to revamp packaging with an innovative aluminum bottle.