Rochester, NY-based Global Beverage's striking cobalt blue-tinted polyethylene terephthalate container is credited with firing up sales of its Bl Botol brand spring water since it debuted about 10 months ago.
Start-up company Dr. McDougall's Right Foods had lofty targets for packaging speed and accuracy. So it invested heavily in sophisticated packaging equipment before it even had a product ready for the marketplace.
The use of a new copolymer for its 'soft feel' requires special care in container handling to preserve its appearance for men's haircare line. That risk wins a Best of Show in the National Assn. of Container Distributors competition.