New pack and product size necessitate a $7 million investment in packaging machinery for Warner-Lambert Canada. A 4.4 percentage point gain in market share justifies investment in customized flow wrappers, laser coders and display carton overwrappers.
August was a one-month promotion period featuring two special packages from Pepsi-Cola Co. In convenience stores and gas marts nationwide, the Somers, NY-based firm launched 16-oz "Slam Cans" of Pepsi, Diet Pepsi and Mountain Dew.
Automation Packaging (Booth 3238) will introduce the APB B Series shrink film bundler. A bucket infeed allows handling of unstable products. It carries products from collation, through wrapping and into the shrink tunnel without product transfers.
The long, hot summer much of the U.S. and Europe has been enduring this year has generally been good news for soft drink makers. In the U.S., supermarket sales of Pepsi products were up 5.1% early in July, according to Information Resources Inc.