Fearing a UPC bar code would spoil the label design of their new Harmony Internationals line of ethnic snack food mixes, the marketers at Glico Harmony Foods created a clever way to make the often intrusive and sometimes unsightly bars part of the art.
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Scotland's Gleneagles Spring Waters shifts from buying PET bottles to stretch/blow molding them in-house from preforms. The change saves $600ꯠ/yr and provides a "family" image for its seven bottle sizes.
To introduce its Altima(TM) protective leave-in reconditioner during a two-month promotion last Spring, Joico combined a 125-mL (4.4-oz) offering of the new product with its existing 500-mL (16.9-oz) Triage(TM) moisture-balancing shampoo.
James River Corp. (Richmond, VA) announced plans to form a spin-off of its Communications Paper Business, which includes specialty packaging and converting papers and is expected to have sales over $1 billion this year.