Direct sales company Watkins Inc. says it was the first in the U.S. to offer a money-back guarantee: if customers weren't satisfied with their bottle of vanilla extract, they could get a refund--provided the amount in the bottle didn't fall under the "trial mark" line molded into the glass.
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When Health Corp. of Rocky Mount, NC, launched Aquaprin aspirin pain reliever/antacid late last year, it wanted a pouchstock rigid enough to let consumers mix the powdered product with water right in the pouch and then use it as a drinking cup.
The venerable Sesame Street® characters have weathered storms of purple dinosaurs and Indian princesses to remain solid favorites among children. But when Minnetonka Brands introduced new Sesame Street Tearless Shampoo, the firm still had to design packaging to make the product stand out from the competition.
Automated filling and capping of jugs containing cat litter helps Mid-Florida Mining reduce giveaway by 83% and labor costs by 45%. Increased efficiency helps push new product offerings and increase sales.