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Strategy

Sterling Anthony, CPP
News
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Using trial-size packaging to induce first-time purchasing

Trial-size packages are a type of downsizing that entails many options.
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Feature Article
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Contract packaging: Base the decision foremost on adding value

Many factors should be weighed carefully, and the make-versus-buy decision also should include an analysis of whether outsourcing is to be a strategic or tactical measure.
PAF_2011
Feature Article
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Frito-Lay, PepsiCo, Kraft to speak at Packaging Automation Forum

As manufacturers continue to search for ways to improve profitability by increasing efficiency, this year’s Packaging Automation Forum will offer practical information and insight from market-leading companies that are leveraging innovative new software and controls with great success.

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