Rochester, NY-based Global Beverage's striking cobalt blue-tinted polyethylene terephthalate container is credited with firing up sales of its Bl Botol brand spring water since it debuted about 10 months ago.
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Almost any way you measure packaging line changeover, the answers from Packaging World readers vary widely. The major agreement is that more changes are being demanded-and less time is available for doing them. However, the strategies for hastening change