A spin-off from Lucky(TM) Brand Dungarees, Lucky Brand Fragrances started reaching store shelves in October. The line uses unusual secondary packaging, spiral-wound composite cans, to carry through brand image.
Development of packaging materials and containers and the graphics that go on them are the functions most often outsourced, say Packaging World readers. However, packaging machinery selection, packaging line design and integration all make the Top Ten.
Several unorthodoxies on the filling line make it possible for this soft, squeezable, straight-walled polypropylene container to resist paneling after hot-filling. Also new is a first-of-its-kind on-line shrink label application in a bottling plant.