Steve Bowden has joined contract packager Quality Associates Inc. as President and Chief Operating Officer, reporting to the Board of Directors and managing all aspects of on-going business operations.
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In January, a Wall Street Journal story, "P&G Needs to Convince Thrifty to Splurge" said that the "real challenge" for Procter & Gamble in combatting poor sales and disappointing new-product launches was to get consumers "to spend more again on the company’s premium-priced products."