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Beverage Roundtable: Package designs that elevate mainstream products
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Beverage Roundtable: Package designs that elevate mainstream products

How do you sell a mainstream product with better-than-mainstream design? Experts Rick Barrack, Will Burke and David Padula went shopping for the answer. Here's what they found...
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42 Best Package Designs
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News
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Garnier Green Garden uses transformed packaging waste

Teaching farm and winner of Garnier Green Garden campaign gets plastic patio tables, trash receptacles, and other plastic items made from recovered beauty care packaging.
Machine Product Brief
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IMA Industries: Tea bag packaging machines

The C24-E and the C24-T high speed tea bag packaging machines are designed for non-heat-sealable double chamber filter bags with knotted string.
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Materials Product Brief
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Multisorb Technologies: Oxygen absorbing packets for jerky products

Designed to keep jerky products with a water activity level less than 0.85 fresh longer than atmospheric, gas flushing and vacuum packaging alone.
[CustomContent/LeadGenCampaign/SupplierSubmitted]
Materials Product Brief
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Ampac: Single-serve snack food packaging

The E-Z SnackPak from Ampac is a unique and convenient flexible pouch packaging solution for single-serve snack foods that transforms into a serving tray upon opening to provide an alternative to the typical single-serve v f/f/s snack food bag.
Materials Product Brief
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Mondi: Self-sealing packaging solution

The ColdSealPack® is a cold-seal packaging solution capable of wrapping or sealing products without tape or an extra adhesive.
[CustomContent/LeadGenCampaign/SupplierSubmitted]
Package Case Study
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Redesign writes new chapter for BIC pens

BIC updates the packaging for its Ball Pen Classic portfolio with graphics that retain its number-one share position, while better differentiating its four product lines.
Package Case Study
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Vibrant packaging illuminates the flavor of allergy-free foods

A new line of allergy-free foods from U.K. company Tanfield uses bright colors and ingredient icons for its packaging to convey that allergy-free is more than ‘free-from.’
Package Case Study
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A bold new design for Cadbury Hot Chocolate

Mondelez’ Cadbury Hot Chocolate portfolio gets a makeover that helps reinvigorate the brand’s legendary status, while making it easier for consumers to navigate the brand on shelf.
Package Case Study
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Heart symbols convey health credentials of oat-based cereals

Package graphics created for the Saffola brand of oat-based cereals are designed to convey the optimism of the brand for health-conscious Indian consumers.
Package Case Study
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New pack design for veggie-based muffins and soufflés debuts

Garden Lites updates the graphics for its cartons of vegetable-based muffins and soufflés to highlight the products’ nutritional benefits and provide appetizing product photos.
Materials Product Brief
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Fabri-Kal: Environmentally responsible packaging for mushroom growers

New Mushroom Tills made from high density polyethylene feature 25 percent less plastic.
[CustomContent/LeadGenCampaign/SupplierSubmitted]
Off The Shelf: Clear plastic can for sardines
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Off The Shelf: Clear plastic can for sardines

From Brivais Vilnis of Latvia comes a replacement for the metal tin: an injection-molded PP retortable container with barrier delivered via in-mold labels.
Package Case Study
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Bubbles, swirls, and blossoms

A natural hair-care brand breaks away from the muted tones and Kraft paper typically used for natural product packaging, opting for bright colors and patterns to attract an ingredient-savvy demographic.
Nick Kurkjy, Research Associate, Lux Research, Inc., examines the significance of mHealth devices and their packaging needs.
Feature Article
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Packaging and the growing mHealth device market

Nick Kurkjy, Research Associate, Lux Research, Inc., examines the significance of mHealth devices and their packaging needs.
News
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European researchers work to develop biodegradable dairy packaging

Spanish nonprofit research organization works with companies from five European countries to pioneer a biodgradable material for dairy that stands up to thermal requirements.
Materials Product Brief
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Mondi: Microwavable packaging

According to research, steaming in the microwave is one of the healthiest ways of preparing food because the short cooking time preserves vitamins and minerals along with flavour, colour and texture. Mondi SteamPack® provides all these benefits and offers the utmost flexibility to food producers.
[CustomContent/LeadGenCampaign/SupplierSubmitted]
New bread bag is made from renewable resources.
Package Case Study
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New sustainable bread bag

Hovis Limited, a vertically integrated baking and flour milling business in the U.K., is the first to commercialize a polyethylene bread bag made primarily from renewable resources.

 

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