New pack and product size necessitate a $7 million investment in packaging machinery for Warner-Lambert Canada. A 4.4 percentage point gain in market share justifies investment in customized flow wrappers, laser coders and display carton overwrappers.
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Based in Duluth, MN, Luigino's, Inc. has made its Michelina brand frozen pastas and entrees big sellers across the country. At the firm's Jackson, OH, plant, a packaging line that went into production last fall uses a Loma 7000 Combo, an integrated metal detect-ion/checkweighing system.
With more than 300 product brands, Procter & Gamble has had to take legal action over a dozen times in the past couple of years against those who would sell product in similar packaging, hoping to cash in on P&G's wealth of brand equity.
Scotchpak 1504 from 3M (St. Paul, MN) is the first strippable lid film designed specifically for use with PP containers. This patent-pending film has a peel footprint that provides a visible freshness seal.