While regional brewers can never compete with huge ad budgets of the majors, they can play the home town advantage. Vancouver Island Brewery, Victoria, British Columbia, Canada, did just this when it had prepress house Image Pac (Richmond, B.C., Canada) design new corrugated 6- and 12-pack boxes, introduced in January '95.
The SuperPrint E40 series resin-based thermal transfer ribbon from the Soabar Systems Div., Avery Dennison (Philadelphia, PA) functions at lower heat settings than convention-al resin-based ribbons for extended print head life.
The Topps Co. unveiled a new wrapper for its 5¢ Bazooka bubble gum piece for the first time since the venerable product was introduced in 1946. The NY-based marketer has updated the familiar red, white and blue wrapper with a large pink bubble in the center.
On November 2, the U.S. Department of Agriculture issued a final ruling requiring packagers of hot dogs, bologna, and sausage to be more forthcoming in the ingredients statement if their products contain chicken or turkey meat.
While twin-lane metal detection equipment and pipeline detectors are not uncommon, it is unusual to find them both on the same packaging line. Kraft Jacobs Suchard wanted two systems in its Liverpool, England facility for a new high-speed filling line for Vitalite margarine.
Irradiated beef is not likely to affect sensory qualities such as color, flavor and texture, according to a new study conducted by the Kansas State University department of animal sciences and funded by the Beef Promotion and Research Board.
For many Americans, the name "Burma Shave" brings back a flood of memories. So says the marketing force at Staunton, VA-based American Safety Razor, which is reintroducing the Burma Shave name in a metal gift canister depicting the Burma Shave jingles found on country roadsides throughout America as far back as the 1920s.
Laminform® System, a turnkey integrated modified atmosphere packaging system from Redex (Schaumburg, IL) and James River (Milford OH), laminates barrier films with other substrates needed and then sends the lamination to a form/fill/seal machine that's in-line with laminating.
Enviro-Tek (Dallas, TX) has developed an alternative to wax coatings for corrugated boxes that is waterproof, greaseproof, repulpable, recyclable and economically competitive with conventional wax coatings.