The venerable Sesame Street® characters have weathered storms of purple dinosaurs and Indian princesses to remain solid favorites among children. But when Minnetonka Brands introduced new Sesame Street Tearless Shampoo, the firm still had to design packaging to make the product stand out from the competition.
Sasib's (De Pere, WI) new continuous-motion bagger is designed for dry, free-flowing products. It runs pillow-pouch, fin-seal, or lap-seal- type bags in sizes ranging from 2 1/4" to 13" W, and up to 18" L, at speeds to 120 bags/min.
While regional brewers can never compete with huge ad budgets of the majors, they can play the home town advantage. Vancouver Island Brewery, Victoria, British Columbia, Canada, did just this when it had prepress house Image Pac (Richmond, B.C., Canada) design new corrugated 6- and 12-pack boxes, introduced in January '95.
American Mirrex (New Castle, DE) has introduced EZ23/PVDC, a clear PVDC-coated rigid PVC film. Suited for pharmaceutical and food applications where improved gas and moisture barrier properties are required.
The Topps Co. unveiled a new wrapper for its 5¢ Bazooka bubble gum piece for the first time since the venerable product was introduced in 1946. The NY-based marketer has updated the familiar red, white and blue wrapper with a large pink bubble in the center.