Seafood

Berkley_in_Natralock
Package Case Study
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Pure Fishing hooked on convenience, other benefits of new packaging

Fishing products marketer will debut Berkley product line this fall in blister packaging that is easier to open and that avoids the sharp edges of clamshells.
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42 Best Package Designs
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sushi_roll
Package Case Study
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Sushi gets a boost in shelf life

Sushi Brama, Israel, has successfully penetrated the Israeli retail market with fresh sushi thanks to utilizing SLB™ Technology (Shelf Life Booster) via the Athena.
Sterling Anthony, CPP
Feature Article
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Reflections on IoPP Packaging Summit 2010

The event was a rallying reminder that packaging is a diversified, powerful tool.
Campbells
News
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Campbell Soup proves that size does matter

Reducing its Pepperidge Farm cracker carton by three-quarters of an inch nets a 300,000-lb reduction in packaging for Campbell Soup, reveals 2010 CSR report.
OFF THE SHELF: Fish packs grab attention
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OFF THE SHELF: Fish packs grab attention

Packaging World Editor Pat Reynolds responds to some unusual packages he found in the freezer case on a recent stroll through the local Jewel Supermarket.
Rubio's
Package Case Study
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Mexican-food chain restaurant launches100% rPET container

Rubio’s announces slew of sustainability-related initiatives, including the launch of the first Bottle Box 100% rPET foodservice container.
News
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FDA seeks comments on front-of-package labeling, shelf-tag symbols

The U.S. Food and Drug Administration on April 28 asked for comments and information from the public and other interested parties about front-of-package nutrition labeling and on shelf tags in retail stores.
Sterling Anthony, CPP
Feature Article
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A brief message

A brand-owner should never give short shrift to the package design brief.
Feature Article
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It's always been done that way!

Is there a phrase or saying that absolutely drives you crazy? For me it is “It’s always been done that way.”
Survey
Feature Article
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Powerful emotions surface as packaging pros weigh in on economic uncertainty

The impact of the 2009 economy evoked strong emotions among salary survey respondents who expressed everything from despair over lost jobs to enthusiasm about new opportunities.

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