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Personal care

Package Case Study
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Cutex nails distinctive new package design

A taller, enlongated bottle shape, a softer pastel color palette, and a modernized logo take Cutex nail polish removal products from a commodity to premium appearance.
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New packaging for Gentle Naturals Baby Therapeutics provides a more pharmaceutical feel.
Package Case Study
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Therapeutic baby care rebranded

Design firm updates colors and symbols for therapeutic baby-care brand Gentle Naturals to emphasize product trust, efficacy, therapy, and quality.
Mega sun care
Package Case Study
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Airless dispensers for sun care products

The global trend to packaging premiumization has spread to the sun care segment, with airless dispensers used for product launches sold from the Pacific Rim to the Middle East.
Feature Article
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The Automation Conference: Label Procurement Meets Automation

Mark Moorhead, director of marketing at WS Packaging Group, showed the audience in the 1:00 p.m. session of the Packaging Track how Gilchrist & Soames turned to a Web-based automated system to help tame SKU proliferaton in label procurement.
Feature Article
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Web-based tool brings order to SKU proliferation

Online ordering, proofing, and graphics asset management system helps streamline label development and production process for personal care maker Gilchrist & Soames.
RPC skn
Package Case Study
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U.K. skincare clinic selects dispenser pack

User-friendly pack complements other packs in the skincare treatment family, adds shelf appeal and strengthens branding efforts.
Vaseline Blue Marlin
Package Case Study
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Vaseline is easy on the skin; packaging’s easy on the eyes

Skincare science, natural ingredients, modernized packaging help market reformulated skincare lotion to global consumers.
Frezyderm
Package Case Study
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Test tube-shaped package for cosmetics

Greek company uses packaging design to market OTC skincare products in pharmacies.
Package Case Study
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Simple hair care for all reflected in redesign for PERT

Bold label graphics refresh for first 2-in-1 shampoo/conditioner product helps PERT Plus establish itself as a simple hair-care solution in a sea of micro-segmented products.
Package Case Study
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Lip balm redesign 'fuels femininity'

Mentholatum updates the look of its Softlips brand of lip balms to appeal to a more contemporary and sophisticated female consumer, trending toward natural expression.

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