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Personal care

Package Case Study
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Güd brings ‘eco-fun’ to natural personal care category

A new brand from Burt’s Bees puts the focus on fragrance and targets a younger female consumer through bright, contemporary graphics and fun product personalities.
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Innisfree Forest for Men draws its inspiration from the dewy forests of Jeju Island.
Package Case Study
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The yin-yang of natural personal care

Two contrasting takes on natural personal care product lines from Asia find their inspiration from nature, with one dark and mysterious, the other light and airy.
Carton features easy-opening tape.
Package Case Study
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Tape shows clear benefits

Personal care giant Unilever likes the easy-opening characteristics of a special tape it’s using for a new men’s grooming multipack offer in Chile.
Mega Doctor Babor
Package Case Study
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Skin care brand selects airless dispensing

DOCTOR BABOR products are easy to dispense, evacuate, and include recyclable packaging components.

Four keys to Cutex's heritage brand redesign

Inspect Cutex's new nail polish package and learn how it fights back against private label copycats without losing precious brand equity.

Transparent carton lets consumers touch product inside

This unique clear carton with printed SBS insert allows "touch me" experience without opening at retail. Can be displayed on peg or shelf.
Packaging is made from renewable resources.
Package Case Study
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Facial wipes in 'green' packs

Emerging organic skincare company Ecocare says it has launched eco-friendly facial wipes in eco-friendly packaging.
Package Case Study
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Scent cues pop on uncluttered personal care packs

Clean, white bottles and cartons, with bold blocks of color and ingredient imagery, draw consumers to new pure, plant-derived shower and bath products from Yardley London.
Tubes have post-consumer PE.
Package Case Study
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PCR polyethylene tubes

Formulated by master herbalist Sebastian Pole, Pukka Ayurveda is an exciting collection of new naturally active organic skincare containing super concentrated plant extracts.
Package Case Study
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Cutex nails distinctive new package design

A taller, enlongated bottle shape, a softer pastel color palette, and a modernized logo take Cutex nail polish removal products from a commodity to premium appearance.

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