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Personal care

Mega Doctor Babor
Package Case Study
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Skin care brand selects airless dispensing

DOCTOR BABOR products are easy to dispense, evacuate, and include recyclable packaging components.
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Four keys to Cutex's heritage brand redesign

Inspect Cutex's new nail polish package and learn how it fights back against private label copycats without losing precious brand equity.

Transparent carton lets consumers touch product inside

This unique clear carton with printed SBS insert allows "touch me" experience without opening at retail. Can be displayed on peg or shelf.
Packaging is made from renewable resources.
Package Case Study
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Facial wipes in 'green' packs

Emerging organic skincare company Ecocare says it has launched eco-friendly facial wipes in eco-friendly packaging.
Package Case Study
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Scent cues pop on uncluttered personal care packs

Clean, white bottles and cartons, with bold blocks of color and ingredient imagery, draw consumers to new pure, plant-derived shower and bath products from Yardley London.
Tubes have post-consumer PE.
Package Case Study
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PCR polyethylene tubes

Formulated by master herbalist Sebastian Pole, Pukka Ayurveda is an exciting collection of new naturally active organic skincare containing super concentrated plant extracts.
Package Case Study
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Cutex nails distinctive new package design

A taller, enlongated bottle shape, a softer pastel color palette, and a modernized logo take Cutex nail polish removal products from a commodity to premium appearance.
New packaging for Gentle Naturals Baby Therapeutics provides a more pharmaceutical feel.
Package Case Study
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Therapeutic baby care rebranded

Design firm updates colors and symbols for therapeutic baby-care brand Gentle Naturals to emphasize product trust, efficacy, therapy, and quality.
Mega sun care
Package Case Study
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Airless dispensers for sun care products

The global trend to packaging premiumization has spread to the sun care segment, with airless dispensers used for product launches sold from the Pacific Rim to the Middle East.
Feature Article
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The Automation Conference: Label Procurement Meets Automation

Mark Moorhead, director of marketing at WS Packaging Group, showed the audience in the 1:00 p.m. session of the Packaging Track how Gilchrist & Soames turned to a Web-based automated system to help tame SKU proliferaton in label procurement.

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