Personal care

Package Case Study
| June 7, 2012

Cutex nails distinctive new package design

A taller, enlongated bottle shape, a softer pastel color palette, and a modernized logo take Cutex nail polish removal products from a commodity to premium appearance.
E-BOOK SPECIAL REPORT
45 Best Package Designs
45 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs.
New packaging for Gentle Naturals Baby Therapeutics provides a more pharmaceutical feel.
Package Case Study
| June 7, 2012

Therapeutic baby care rebranded

Design firm updates colors and symbols for therapeutic baby-care brand Gentle Naturals to emphasize product trust, efficacy, therapy, and quality.
Mega sun care
Package Case Study
| June 1, 2012

Airless dispensers for sun care products

The global trend to packaging premiumization has spread to the sun care segment, with airless dispensers used for product launches sold from the Pacific Rim to the Middle East.
Feature Article
| May 23, 2012

The Automation Conference: Label Procurement Meets Automation

Mark Moorhead, director of marketing at WS Packaging Group, showed the audience in the 1:00 p.m. session of the Packaging Track how Gilchrist & Soames turned to a Web-based automated system to help tame SKU proliferaton in label procurement.
Feature Article
| April 27, 2012

Web-based tool brings order to SKU proliferation

Online ordering, proofing, and graphics asset management system helps streamline label development and production process for personal care maker Gilchrist & Soames.
RPC skn
Package Case Study
| April 5, 2012

U.K. skincare clinic selects dispenser pack

User-friendly pack complements other packs in the skincare treatment family, adds shelf appeal and strengthens branding efforts.
Vaseline Blue Marlin
Package Case Study
| March 26, 2012

Vaseline is easy on the skin; packaging’s easy on the eyes

Skincare science, natural ingredients, modernized packaging help market reformulated skincare lotion to global consumers.
Frezyderm
Package Case Study
| March 21, 2012

Test tube-shaped package for cosmetics

Greek company uses packaging design to market OTC skincare products in pharmacies.
Package Case Study
| March 15, 2012

Simple hair care for all reflected in redesign for PERT

Bold label graphics refresh for first 2-in-1 shampoo/conditioner product helps PERT Plus establish itself as a simple hair-care solution in a sea of micro-segmented products.
Package Case Study
| March 15, 2012

Lip balm redesign 'fuels femininity'

Mentholatum updates the look of its Softlips brand of lip balms to appeal to a more contemporary and sophisticated female consumer, trending toward natural expression.

Pages

Subscribe to Personal care

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

SPECIAL INTEREST
PACKAGING MACHINERY

Automation Strategies

Machine automation

On the Edge

Keith Campbell speaks out!

New Machines

New packaging machines

PLAYBOOK STRATEGIES
PACK EXPO
Each newsletter ranges in frequency from once per month to a few times per month at most.