Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview

Personal care

The StoryTrigger app, launched this fall by Switch United, seeks to attact health and wellness-focused consumers with enhanced health and personal care product packaging that combines object recognition technology and interactive content.
Column/Opinion
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Turning a package into a 'content channel'

Newly launched smartphone and tablet app aims to turn packaging into an interactive experience that informs and entertains health and wellness consumers.
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Suppliers partner to speed Hello Products LLC's ‘seriously friendly oral care’ products to market in innovative packaging that employs shapes, colors, and recycled materials.
Package Case Study
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Packaging helps consumers say 'hello' to new oral care line

Suppliers partner to speed ‘seriously friendly oral care’ products to market in innovative packaging that employs shapes, colors, and recycled materials.
Inner and outer containers bring Elnett to market.
Package Case Study
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New L'Oreal range has outer/inner packs

L’Oréal Paris has designed a sophisticated looking package for its high-profile Elnett hair product.
News
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Aveda launches package recycling program

Aveda’s new Full Circle recycling program allows customers to return packaging not accepted by municipal programs to be recycled, reused, or burned for energy recovery.
Eco-friendly pouches for Natura's new Sou line of products.
Package Case Study
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Innovative pouches launched in Brazil

To expand its consumer base, Natura – leader in direct sales of cosmetics in Brazil – presented last May a new line of personal care products, Sou, with lower prices than similar items in its portfolio.
Mentadent's PET toothpaste packs.
Package Case Study
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Redesigned packaging for Mentadent toothpastes

Mentadent Maximum Protection line gets new look from Milan-based brand and product design agency to stand out on store shelves.
Package Case Study
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A 'counter-worthy' bottle design for new Trojan Lubricants

A sensually sculpted PET bottle for a new line of personal lubricants from Trojan is attractive and elegant enough to live on a nightstand without embarrassment.
Small, unstable cylindrical packages can be challenging for shrink-sleeve applications.
Machine Case Study
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Shrink-sleeving small cylindrical packages

Cosmetics producer installs specially engineered system to upgrade shrink-sleeve labeling efficiencies.
Off The Shelf: P&G puts an end to 'Wrap Rage'
Video |

Off The Shelf: P&G puts an end to 'Wrap Rage'

The package developed for P&G's Gillete Venus & Olay razor is an easy-open blister pack, and it has a number of sustainable packaging benefits to boot.
Package Case Study
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Carol’s Daughter selects airless dispensing

New split-end sealer treatment is easy to use in all-plastic airless dispensing package.

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