Personal care

Natural hair-care line employs patterns, colors

A new line of four natural hair-care products from start-up company Briogeo uses clever patterns and bright colors on its bottle and jar packaging to differentiate the brand on shelf versus the typically muted-tone packaging used by other natural products.
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Package Case Study
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Bubbles, swirls, and blossoms

A natural hair-care brand breaks away from the muted tones and Kraft paper typically used for natural product packaging, opting for bright colors and patterns to attract an ingredient-savvy demographic.
Off The Shelf: Unilever's source reduction home run
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Off The Shelf: Unilever's source reduction home run

On average, across all aerosol brands launched in Unilever's new compressed can, a 25% reduction in can weight was achieved. No wonder the can won the Diamond Award in the DuPont Awards competition.
Package Case Study
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Soothing style calms tanning product fears

Package graphics for a new tanning lotion/skincare line feature a pattern of undulations, like swaths of silk, in hues of teal, gold, and magenta to convey a calming experience.
Clear PET carton is great for a combo pack.
Package Case Study
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Clarity, quality, and better logistics

A clear PET carton with tuck-in top and tuck-in bottom is just right for displaying a combo pack.
Package Case Study
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New packaging affirms hair brand's fashion-forward style

New packaging design for Redken Styling products includes interlocking jars, a chic black gloss background, and an electric-color coding system.
Package Case Study
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Gillette pushes new thermoforming technology

A patented approach combines flexo printing and thermoforming in register to produce a tactile quality that really makes this thermoformed PET blister stand out.
Machine Case Study
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Print-and-apply labelers suit new repackaging operations

For its new repacking operations, Beiersdorf UK selects print-and-apply labelers able to print high-resolution barcodes, text, and graphics for Retail Ready Packaging.
News
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Students recycle for playground equipment

In a new contest sponsored by Colgate, ShopRite, and TerraCycle, east coast schools compete for playground equipment by recycling Colgate packaging.
Package Case Study
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Wooden block holds Wild Forest fragrance

Created to reflect the balance of urban cityscape and natural environment, packaging for men’s fragrance Wild Forest comprises a glass bottle held within a wooden container.

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