High-cavity tooling and a unique tandem trim operation with special matched-metal cutting dies produce a new inner cover for lipsticks. Shrink label provides security for products sold without blister cards.
With more than 300 product brands, Procter & Gamble has had to take legal action over a dozen times in the past couple of years against those who would sell product in similar packaging, hoping to cash in on P&G's wealth of brand equity.
Whether captive or consulting, packaging designers rarely get the credit or the budgets they need. Marketing 'pups' often control purse strings and decision-making. But there's a bit of light showing from designers' computer terminals.
International Paper, Containerboard and Kraft Div. (Memphis, TN), has introduced a new line of microflute corrugated mediums and specialty lightweight printing substrates that combine the strength of corrugated with the graphic appeal of bleached board.
As the buying habits of Procter & Gamble, Lever Brothers, Clorox and People's Republic of China go, so goes the U.S. market for recycled packaging materials. Recycling capacity and changes in feedstock play major roles, too.