A flexible beverage container and a hot-filled, shelf-stable juice pouch stand out at the ninth annual DuPont awards competition. Environmental categories and international entries again prove distinctive.
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High-cavity tooling and a unique tandem trim operation with special matched-metal cutting dies produce a new inner cover for lipsticks. Shrink label provides security for products sold without blister cards.
With more than 300 product brands, Procter & Gamble has had to take legal action over a dozen times in the past couple of years against those who would sell product in similar packaging, hoping to cash in on P&G's wealth of brand equity.
Whether captive or consulting, packaging designers rarely get the credit or the budgets they need. Marketing 'pups' often control purse strings and decision-making. But there's a bit of light showing from designers' computer terminals.