Package design firm Libby Perszyk Kathman (Cincinnati, OH) has probed its crystal ball to make public its "Packaging Predictions for 1996." "As baby boomers age, items we used to hide, like adult incontinence products, laxatives and dental adhesives, will be out in the open and packaging will be bolder to reflect this new, open attitude driven by the Woodstock generation turning 50," says Jerry Kathman, vp of client services.
Graphics on the new California Legs® line of women's shaving products boast the first four-color offset printing to be done on tubes, says the firm that makes and markets the product, Belvedere Intl., of Mississauga, Ontario, Canada.
The venerable Sesame Street® characters have weathered storms of purple dinosaurs and Indian princesses to remain solid favorites among children. But when Minnetonka Brands introduced new Sesame Street Tearless Shampoo, the firm still had to design packaging to make the product stand out from the competition.