Personal care

The three photos above show two 24-count trays shrink-wrapped into a single retail pack (top), a single 24-count tray with prot
Feature Article
| October 31, 1995

Shrink wrap system provides big retail thrust

A shrink wrapper overcomes heat and packing obstacles to bundle two 24-count trays of mr. big candy bars, enabling Neilson Cadbury to satisfy Canada's retailer demand for a 48-count pack.
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News
| September 30, 1995

P&G calls consumer attention to counterfeits

With more than 300 product brands, Procter & Gamble has had to take legal action over a dozen times in the past couple of years against those who would sell product in similar packaging, hoping to cash in on P&G's wealth of brand equity.
Peter Levine of design firm Desgrippes, Gob? explained how revamping the logo for Ann Taylor stores began a relationship that 
Feature Article
| September 30, 1995

Designers yearn for credibility

Whether captive or consulting, packaging designers rarely get the credit or the budgets they need. Marketing 'pups' often control purse strings and decision-making. But there's a bit of light showing from designers' computer terminals.
Feature Article
| September 30, 1995

<subhead> </subhead> Supplementing copy for dietary supplement labels (sidebar)

FDA getting touger on iron
Product visibility and an upscale look are among the advantages gained since Malibu 2000 switched from HDPE (right) to PET bottl
Feature Article
| September 30, 1995

Hair care line parts with HDPE

Salon customers are impressed since Malibu 2000 switched from screen-printed HDPE bottles to a tinted PET with the increasingly popular no-label look.
Materials Product Brief
| September 30, 1995

Microflute corrugated

International Paper, Containerboard and Kraft Div. (Memphis, TN), has introduced a new line of microflute corrugated mediums and specialty lightweight printing substrates that combine the strength of corrugated with the graphic appeal of bleached board.
I ndividually protected and wrapped window and door units are now shipped on company trucks standing on end like books. The v
Feature Article
| August 31, 1995

Pella's 'bookshelf' loads reduce materials and damage

To reduce materials and improve product protection, window-maker Pella moved to transparent stretch-wrapped packs that dramatically cut costs.
Supplier News
| August 31, 1995

Roller coaster ride for recycled plastics, paper markets

As the buying habits of Procter & Gamble, Lever Brothers, Clorox and People's Republic of China go, so goes the U.S. market for recycled packaging materials. Recycling capacity and changes in feedstock play major roles, too.
Chart 3
Feature Article
| August 31, 1995

Part 2How purchasing copes with higher prices

Last month, PW's exclusive survey showed which packaging materials have shown increased prices and their effects on purchasing. In Part Two, purchasers explain the negative effects these prices have on product prices, and even on product sales.
Feature Article
| August 31, 1995

Part 2How purchasing copes with higher prices (sidebar)

Purchasers skewer vendors with increasing prices

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