With more than 300 product brands, Procter & Gamble has had to take legal action over a dozen times in the past couple of years against those who would sell product in similar packaging, hoping to cash in on P&G's wealth of brand equity.
Whether captive or consulting, packaging designers rarely get the credit or the budgets they need. Marketing 'pups' often control purse strings and decision-making. But there's a bit of light showing from designers' computer terminals.
International Paper, Containerboard and Kraft Div. (Memphis, TN), has introduced a new line of microflute corrugated mediums and specialty lightweight printing substrates that combine the strength of corrugated with the graphic appeal of bleached board.
As the buying habits of Procter & Gamble, Lever Brothers, Clorox and People's Republic of China go, so goes the U.S. market for recycled packaging materials. Recycling capacity and changes in feedstock play major roles, too.
Last month, PW's exclusive survey showed which packaging materials have shown increased prices and their effects on purchasing. In Part Two, purchasers explain the negative effects these prices have on product prices, and even on product sales.