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The new water-based formula for WaterSeal Ultra allows the use of    pearlized blue HDPE containers, an F-style 1-gal jug and a
Feature Article
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Premium is as premium does

New Thompson's Ultra Water Seal employs pearlized HDPE containers and a variety of handsome labels to communicate the product's improvements.
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Nostalgia in a tin

For many Americans, the name "Burma Shave" brings back a flood of memories. So says the marketing force at Staunton, VA-based American Safety Razor, which is reintroducing the Burma Shave name in a metal gift canister depicting the Burma Shave jingles found on country roadsides throughout America as far back as the 1920s.
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Haircare capsule pack captivates consumers

Petri dishes-the stuff of science class nightmares-aren't usually associated with high-impact consumer packaging. But Tampa, FL-based Vogue Intl.
Product visibility and an upscale look are among the advantages gained since Malibu 2000 switched from HDPE (right) to PET bottl
Feature Article
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Hair care line parts with HDPE

Salon customers are impressed since Malibu 2000 switched from screen-printed HDPE bottles to a tinted PET with the increasingly popular no-label look.
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P&G calls consumer attention to counterfeits

With more than 300 product brands, Procter & Gamble has had to take legal action over a dozen times in the past couple of years against those who would sell product in similar packaging, hoping to cash in on P&G's wealth of brand equity.
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Package is key for Keystone

Hair care and cosmetics manufacturer Keystone Laboratories wanted to make a strong entrance into the market with its new Opal Glow(TM) alpha hydroxy-based skin care line, aimed primarily though not exclusively at African Americans.
Materials Product Brief
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Tri-layer oval

Fenton, Weber & Jones (Tona-wanda, NY) has reintroduced its 4-oz Silique oval for personal care products and soaps or waxes. The tri-layer tube consists of a layer of HDPE surrounded by a layer of LDPE on each side for improved barrier and product flow.
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Clairol specs PCR plastic and paperboard

Substantial percentages of recycled post-consumer material are being used in the packaging of two new product lines from New York, NY-based Clairol.
Feature Article
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Luster straightens out freshness problems

This haircare producer begins filling creme relaxer into nestable yogurt-style cups with freshness seals. The switch from traditional jars not only keeps the product fresh, it aids in product display as well.
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PVC bands salon combo pack

To introduce its Altima(TM) protective leave-in reconditioner during a two-month promotion last Spring, Joico combined a 125-mL (4.4-oz) offering of the new product with its existing 500-mL (16.9-oz) Triage(TM) moisture-balancing shampoo.

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