A new product launch by Alberto Culver receives a major boost from an elaborate booklet/label applied to the back of the container. Now available nationwide in food, drug and mass merchandisers, the Cortexx line of two shampoos and two conditioners contain a special gelatin that can help prevent hair loss by preventing split ends.
Readers are concerned with unequal pay, heavier workloads for shrinking staffs, and constant crisis control. Packaging World's first exclusive salary and job satisfaction survey reveals a majority are content with their paychecks.
Hair Research Labs of Santa Monica, CA, has introduced a new Hairobics line of haircare products that have a whipped-cream-like consistency. They require a high-barrier dispensing package from Advanced Monobloc (Chappaqua, NY).
Streamlined and decorated to resemble a fish, it's easy to imagine kids getting hooked on the new L'Oréal Kids squeezable bottle. Aimed at kids between the ages of 3 and 10, the bottle fits easily into small hands, it floats in the bathtub and it allows the sweet-smelling shampoo and conditioner aroma to emanate through the bottle itself.
The use of a new copolymer for its 'soft feel' requires special care in container handling to preserve its appearance for men's haircare line. That risk wins a Best of Show in the National Assn. of Container Distributors competition.