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Feature Article
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Define the packaging profession as 'strategic'

In the mid-’90s, a few companies found out that packaging itself could differentiate their products from the competition.
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Kandoo_Pampers
Package Case Study
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Kandoo kid packs take NACD's top honor

New design transforms the Pampers Kandoo brand to enable play, with packages that make the kids’ personal care products accessible in the car or bathroom.
Package Case Study
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Film for bulk liquids earns Gold for Packaging Excellence

Liquiflex® Advance™ films for bulk liquids is designed to replace metal foodservice cans or traditional bulk liquid films. The 13-layer Liquiflex film generates 96% less waste than cans and up to 30% less waste than other films, and includes redundant nylon and ethylene vinyl alcohol layers for strength and resistance. It is manufactured by Curwood Inc., a Bemis company.
Section shift. Duane Reade's Apt 5 brand has moved out of the cosmetics department and into household cleaning products, where i
Feature Article
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Duane Reade finds a cure in private label

The drugstore chain’s private-brand sales double as redesigned stores, repositioned brands, and feels-like-home package designs win back New Yorkers with ‘attitude.’
Feature Article
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Packaging helps power store brands

Rx-to-OTC switches, and a shift of top execs from CPGs to retailers, increase the emphasis on package design to help store brands gain greater market share.
Mike Ferrari
Feature Article
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Harnessing digital printing's potential

Mike Ferrari, president of Ferrari Innovative Solutions LLC and retired from Procter & Gamble as associate director for package development, believes digital printing is ready for a surge in packaging. He discusses why—and the potential roadblocks at CPG companies.
Sterling Anthony, CPP
Feature Article
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The sixth sense

Packaging that appeals to the consumer's five senses is a competitive advantage, but a marketer would do well to develop a sixth sense, too.
SunPure_Beauty
Package Case Study
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HDPE ovals provide trendy look for haircare line

SunPure Beauty line attracts salon customers with luxury look.
23 axes. This combination case  packer/unitizer has 23 axes of motion, but thanks  to an integrated motor and drive approach it
Machine Product Brief
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Bosch Rexroth Corp.: Bosch Rexroth Corp.: Integration is the core of this OEM's business model

Packaging machinery OEM Aagard specializes in working with companies looking for machine innovation they aren’t able to find elsewhere. Servo technology is a key enabler.
Stonyfield Farms has changed the material composition of its plastic yogurt cups and made the walls thinner
Feature Article
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Guess what? They're not buying your product because of your packaging

Package safety has joined product safety in consumer importance. Many CPG companies view that as a negative, but they should instead embrace it as a brand-value opportunity.

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