Soap

Package Case Study
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Seventh Generation package is 'display-worthy'

When Seventh Generation redesigned the packaging for its line of four hand-wash products to make it more appealing for consumers’ counters, it saw sales double.
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Package Case Study
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Understated bottles are beautiful for body wash

Apple & Bears Cosmetics selects clean, gloss-white PET bottles for its natural and organic Luxury Body Wash products.
Package Case Study
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New soap bottles partially sourced from ocean plastic

Eco-conscious household/personal care products maker Method offers limited-edition soap in bottle made from ocean-recovered and PCR HDPE plastic.
Carton features easy-opening tape.
Package Case Study
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Tape shows clear benefits

Personal care giant Unilever likes the easy-opening characteristics of a special tape it’s using for a new men’s grooming multipack offer in Chile.
Package Case Study
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Scent cues pop on uncluttered personal care packs

Clean, white bottles and cartons, with bold blocks of color and ingredient imagery, draw consumers to new pure, plant-derived shower and bath products from Yardley London.
Feature Article
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Web-based tool brings order to SKU proliferation

Online ordering, proofing, and graphics asset management system helps streamline label development and production process for personal care maker Gilchrist & Soames.
Materials Product Brief
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Alpha Packaging: PET condiment bottles

Designed for condiments, marinades, sauces, and honey, and for liquid soaps, hand sanitizers, laundry products, and personal care products, Alpha Packaging now offers condiment bottles, which it has recently added to its online sample ordering system.
Sterling Anthony, CPP
News
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Using trial-size packaging to induce first-time purchasing

Trial-size packages are a type of downsizing that entails many options.
Package Case Study
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Nautical theme inspires vintage graphics for soap pack

Inspired by old-world utilitarian objects that were built to last, IZOLA of New York City has carefully curated a whimsical collection of bathroom accessories that combines functional everyday staples with antiquity. The IZOLA collection is offered in five distinct themes, one of which, Maritime, uses a nautical motif.
Package Case Study
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Winnie the Pooh makes splash in HDPE bottles

New Windsor Brands launches line of infant washes, lotions, and shampoos in a custom bottle that provides shelf appeal and functionality.

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