If you want to test new packaging concepts, evaluate the latest in packaging technology or determine what new consumer packaging ideas are likely to be flowing through the American manufacturing-to-consumption pipeline in the next year or so, go West now.
Thompson Medical Co., West Palm Beach, FL, wants consumers to read the labels it puts on its nonprescription drugs. So it's designed new, simplified information headings to tell readers about active ingredients, uses, directions, and consumer warnings.
Over-the-counter physician samples from Ivers-Lee (West Caldwell, NJ) contain product samples and information, as well as retail coupons. Existing blisters or customized strip pouches are crimped to the booklet.
This haircare producer begins filling creme relaxer into nestable yogurt-style cups with freshness seals. The switch from traditional jars not only keeps the product fresh, it aids in product display as well.