Package Case Study

Rausch selects tube for its 'Body Lotion Sensitive'

Swiss firm Rausch applies a “velvet” soft-touch finish for tubes, which replace bottles for this product.
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Packaging drives Naturopathica® Holistic Health re-branding effort

Naturopathica® executes a new packaging strategy with digital and litho printing, and extended-text labeling. The re-branding effort for the ECOCERT-certified beauty products line is built on strong graphics cues and includes bilingual copy.
Package Case Study

Custom bottle, closure shape Dial's entry into lotions

The category is crowded, with a lot of ‘me-too’ packaging. The gentle curves on Dial NutriSkin’s bottle and closure provide both findability and functional benefits.
Materials Product Brief

Square bottles with beveled corners

Beveled Square Collection of HDPE bottles are lightweight and unbreakable, for moisturizers, body lotions, suntan, and other skin-care products.
Feature Article

U.S. pharma packaging market to grow 5.5% annually through 2014

Demand for pharmaceutical packaging in the U.S. (including Puerto Rico) will increase 5.5% annually to $18.4 billion in 2014, according to a Freedonia Group Inc. report on pharmaceutical packaging prospects.

Walmart's answer to dollar stores has implications for CP

The accompanying photo shows a bustling Walmart distribution center. It’s going to get even busier and a bit more complex.
Feature Article

Coors Light scores big with interactive Super Bowl carton

MillerCoors combines compelling NFL-themed carton graphics with an interactive on-pack sweepstakes to score more beer sales during the 2011 Super Bowl season.
Package Case Study

Dynamic labels give Australian Gold lotions stopping power

Australian Gold regularly creates new indoor tanning products, and keeps the packaging fresh as well, to create a sense of anticipation for new product launches.
Feature Article

Packaging helps power store brands

Rx-to-OTC switches, and a shift of top execs from CPGs to retailers, increase the emphasis on package design to help store brands gain greater market share.
Feature Article

GFSI and food packaging

For those who aren’t steeped in GFSI Certification, it stands for Global Food Safety Initiative. It is a nonprofit organization established as part of Belgian law and is being adopted globally as a benchmark for food safety and quality.


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