Skincare

Private Label Smackdown: The use of structure as a differentiator
Video |

Private Label Smackdown: The use of structure as a differentiator

Structural designer Dean Lindsay of Chicago's Dean Lindsay Design evaluates how structure is used within private-label and national brand products such as hand lotion and laundry detergent to create a unique impression of the brand. Beyond its shape, structure also relates to how a package is manufactured, how it functions, and how it creates a perception of value, Lindsay says.
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Rausch
Package Case Study
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Rausch selects tube for its 'Body Lotion Sensitive'

Swiss firm Rausch applies a “velvet” soft-touch finish for tubes, which replace bottles for this product.
White Paper |

Packaging drives Naturopathica® Holistic Health re-branding effort

Naturopathica® executes a new packaging strategy with digital and litho printing, and extended-text labeling. The re-branding effort for the ECOCERT-certified beauty products line is built on strong graphics cues and includes bilingual copy.
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Dial_NutriSkin_bottles
Package Case Study
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Custom bottle, closure shape Dial's entry into lotions

The category is crowded, with a lot of ‘me-too’ packaging. The gentle curves on Dial NutriSkin’s bottle and closure provide both findability and functional benefits.
Materials Product Brief
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Square bottles with beveled corners

Beveled Square Collection of HDPE bottles are lightweight and unbreakable, for moisturizers, body lotions, suntan, and other skin-care products.
Feature Article
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U.S. pharma packaging market to grow 5.5% annually through 2014

Demand for pharmaceutical packaging in the U.S. (including Puerto Rico) will increase 5.5% annually to $18.4 billion in 2014, according to a Freedonia Group Inc. report on pharmaceutical packaging prospects.
News
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Walmart's answer to dollar stores has implications for CP

The accompanying photo shows a bustling Walmart distribution center. It’s going to get even busier and a bit more complex.
Feature Article
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Coors Light scores big with interactive Super Bowl carton

MillerCoors combines compelling NFL-themed carton graphics with an interactive on-pack sweepstakes to score more beer sales during the 2011 Super Bowl season.
Package Case Study
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Dynamic labels give Australian Gold lotions stopping power

Australian Gold regularly creates new indoor tanning products, and keeps the packaging fresh as well, to create a sense of anticipation for new product launches.
Feature Article
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Packaging helps power store brands

Rx-to-OTC switches, and a shift of top execs from CPGs to retailers, increase the emphasis on package design to help store brands gain greater market share.

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