Structural designer Dean Lindsay of Chicago's Dean Lindsay Design evaluates how structure is used within private-label and national brand products such as hand lotion and laundry detergent to create a unique impression of the brand. Beyond its shape, structure also relates to how a package is manufactured, how it functions, and how it creates a perception of value, Lindsay says.
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Naturopathica® executes a new packaging strategy with digital and litho printing, and extended-text labeling. The re-branding effort for the ECOCERT-certified beauty products line is built on strong graphics cues and includes bilingual copy.
Demand for pharmaceutical packaging in the U.S. (including Puerto Rico) will increase 5.5% annually to $18.4 billion in 2014, according to a Freedonia Group Inc. report on pharmaceutical packaging prospects.