Skincare

Guthy Renker
Package Case Study
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Guthy-Renker selects airless system for skin crème

Direct sales company uses 15- and 30-mL pumps for new Meaningful Beauty Cindy Crawford Anti-Aging Crème Serum.
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Nair hair remover in an easy-open clamshell
Video |

Nair hair remover in an easy-open clamshell

Anne Marie Mohan examines a Nair brand hair remover product from Church & Dwight whose primary package has ergonomics written all over it and whose secondary package is a clear plastic clamshell with notable easy-open features.
Package Case Study
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Hand sanitizer packaging designed with environment in mind

Hand-sanitizer dispensing system employs refill packs made from recyclable PET that uses 30% less material than HDPE; pumps are removable for recycling.
Package Case Study
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Colors convey brand essence

Muted colors capture natural spirit of seaweed-based personal care line.
Package Case Study
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Winnie the Pooh makes splash in HDPE bottles

New Windsor Brands launches line of infant washes, lotions, and shampoos in a custom bottle that provides shelf appeal and functionality.
Materials Product Brief
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VariBlend Dual Dispensing Systems : Dual dispensing system

VariBlend ‘s variable ratio dispensing allows custom blending of 2 formulas to create a unique formula by simply turning a dial.
Private Label Smackdown: The use of structure as a differentiator
Video |

Private Label Smackdown: The use of structure as a differentiator

Structural designer Dean Lindsay of Chicago's Dean Lindsay Design evaluates how structure is used within private-label and national brand products such as hand lotion and laundry detergent to create a unique impression of the brand. Beyond its shape, structure also relates to how a package is manufactured, how it functions, and how it creates a perception of value, Lindsay says.
Rausch
Package Case Study
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Rausch selects tube for its 'Body Lotion Sensitive'

Swiss firm Rausch applies a “velvet” soft-touch finish for tubes, which replace bottles for this product.
White Paper |

Packaging drives Naturopathica® Holistic Health re-branding effort

Naturopathica® executes a new packaging strategy with digital and litho printing, and extended-text labeling. The re-branding effort for the ECOCERT-certified beauty products line is built on strong graphics cues and includes bilingual copy.
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Dial_NutriSkin_bottles
Package Case Study
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Custom bottle, closure shape Dial's entry into lotions

The category is crowded, with a lot of ‘me-too’ packaging. The gentle curves on Dial NutriSkin’s bottle and closure provide both findability and functional benefits.

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