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Haircare

Package Case Study
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Bubbles, swirls, and blossoms

A natural hair-care brand breaks away from muted tones and Kraft paper for packaging, using bright colors and patterns to attract an ingredient-savvy demographic.
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Clear PET carton is great for a combo pack.
Package Case Study
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Clarity, quality, and better logistics

A clear PET carton with tuck-in top and tuck-in bottom is just right for displaying a combo pack.
Package Case Study
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New packaging affirms hair brand's fashion-forward style

New packaging design for Redken Styling products includes interlocking jars, a chic black gloss background, and an electric-color coding system.
Shown here is the carton format marketed by Henkel.
Machine Case Study
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Hair care line features remarkable robotics

Just two years after the reorientation of Henkel’s Viersen-Dülken site for specialization in hair coloring products, this German factory is operating one of the most modern production lines in the world.
News
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Aveda launches package recycling program

Aveda’s new Full Circle recycling program allows customers to return packaging not accepted by municipal programs to be recycled, reused, or burned for energy recovery.
Package Case Study
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Carol’s Daughter selects airless dispensing

New split-end sealer treatment is easy to use in all-plastic airless dispensing package.
Package Case Study
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Güd brings ‘eco-fun’ to natural personal care category

A new brand from Burt’s Bees puts the focus on fragrance and targets a younger female consumer through bright, contemporary graphics and fun product personalities.
Package Case Study
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Simple hair care for all reflected in redesign for PERT

Bold label graphics refresh for first 2-in-1 shampoo/conditioner product helps PERT Plus establish itself as a simple hair-care solution in a sea of micro-segmented products.
Pearlescent toned HDPE bottles represent a complete redesign.
Package Case Study
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L'Oreal shampoo line gets a whole new look

L'Oreal's Pureology brand professional products (shampoos, conditioners, masques and treatments) have been literally flipped over on-shelf in sophisticated pearlescent toned, multi-tasking bottles designed to reflect their 100% vegan formulation and sustainable packaging.
Package Case Study
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Colors convey brand essence

Muted colors capture natural spirit of seaweed-based personal care line.

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