A new line of four natural hair-care products from start-up company Briogeo uses clever patterns and bright colors on its bottle and jar packaging to differentiate the brand on shelf versus the typically muted-tone packaging used by other natural products.
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A natural hair-care brand breaks away from the muted tones and Kraft paper typically used for natural product packaging, opting for bright colors and patterns to attract an ingredient-savvy demographic.
Just two years after the reorientation of Henkel’s Viersen-Dülken site for specialization in hair coloring products, this German factory is operating one of the most modern production lines in the world.
L'Oreal's Pureology brand professional products (shampoos, conditioners, masques and treatments) have been literally flipped over on-shelf in sophisticated pearlescent toned, multi-tasking bottles designed to reflect their 100% vegan formulation and sustainable packaging.