Package Case Study

Black Line haircare products get edgy redesign

Dramatic packaging redesign for Billy Jealousy’s Black Line of men’s grooming products expands the product’s reach to a new demographic—the younger, professional male.
44 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.
Package Case Study

Function meets fashion in new hair styling tools

A new hair dryer line under the Rampage clothing brand gets packaging that showcases the appliance’s hi-tech functionality while bringing the fashion-forward style Rampage is known for.
Package Case Study

Materials make a difference

Haircare products maker Vogue Intl. switches to thinner labels for its bottles, reducing the environmental impact of its packaging by 26% to 34% in a number of categories.
Package Case Study

Simple, elegant tubes introduced for luxury amenities brand

Parisian perfumer diptyque introduces its luxury amenities collection in a new 40-mL tube in addition to a bottle to offer properties more flexibility.
Striking color range for new hair care line.
Package Case Study

Makeover for hair care range

Striking color variety is the key distinguishing packaging characteristic on a new range of Be Gorgeous shampoos, conditioners, and hair enhancing products from Phil Smith Haircare, available exclusively in the Sainsbury’s chain of supermarkets.
Patricks haircare products
Package Case Study

Premium package is inspired by luxury brands

Patrick Kidd had a very clear vision of the package design he wanted for his debut line of Patricks premium hair styling products for men—and nothing less would do, he admits.
Jack Black 1
Package Case Study

Flask-shaped bottle lends masculinity to haircare line

Packaging for a new line of haircare products for men from Jack Black follows the company’s three-part formula for product success: simplicity, quality, and masculinity.
New design
Package Case Study

Amway haircare rebranding brings global appeal

In a complete redesign of the packaging for its Satinique haircare line, Amway creates a vibrant, elegant, and easily navigable system expressly designed for a global audience.
New Eufora Smooth'n collection
Package Case Study

Custom hair care bottle radiates elegance

The reorganization of salon hair care brand Eufora into four collections prompts a package redesign that builds on an existing structure, but adds a simple, elegant ‘waterfall’ feature.

Waterfall bottle is distinct but familiar

A new bottle structure for Eufora, a line of hair care products for the salon industry, uses a sweeping waterfall-like angle on one shoulder that differentiates the bottle from its competitors yet is similar enough to the company’s previous package style that it is recognizable to Eufora fans.


Subscribe to Haircare


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.