Haircare

New Eufora Smooth'n collection
Package Case Study
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Custom hair care bottle radiates elegance

The reorganization of salon hair care brand Eufora into four collections prompts a package redesign that builds on an existing structure, but adds a simple, elegant ‘waterfall’ feature.
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Waterfall bottle is distinct but familiar

A new bottle structure for Eufora, a line of hair care products for the salon industry, uses a sweeping waterfall-like angle on one shoulder that differentiates the bottle from its competitors yet is similar enough to the company’s previous package style that it is recognizable to Eufora fans.

Natural hair-care line employs patterns, colors

A new line of four natural hair-care products from start-up company Briogeo uses clever patterns and bright colors on its bottle and jar packaging to differentiate the brand on shelf versus the typically muted-tone packaging used by other natural products.
Package Case Study
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Bubbles, swirls, and blossoms

A natural hair-care brand breaks away from the muted tones and Kraft paper typically used for natural product packaging, opting for bright colors and patterns to attract an ingredient-savvy demographic.
Clear PET carton is great for a combo pack.
Package Case Study
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Clarity, quality, and better logistics

A clear PET carton with tuck-in top and tuck-in bottom is just right for displaying a combo pack.
Package Case Study
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New packaging affirms hair brand's fashion-forward style

New packaging design for Redken Styling products includes interlocking jars, a chic black gloss background, and an electric-color coding system.
Shown here is the carton format marketed by Henkel.
Machine Case Study
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Hair care line features remarkable robotics

Just two years after the reorientation of Henkel’s Viersen-Dülken site for specialization in hair coloring products, this German factory is operating one of the most modern production lines in the world.
News
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Aveda launches package recycling program

Aveda’s new Full Circle recycling program allows customers to return packaging not accepted by municipal programs to be recycled, reused, or burned for energy recovery.
Package Case Study
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Carol’s Daughter selects airless dispensing

New split-end sealer treatment is easy to use in all-plastic airless dispensing package.
Package Case Study
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Güd brings ‘eco-fun’ to natural personal care category

A new brand from Burt’s Bees puts the focus on fragrance and targets a younger female consumer through bright, contemporary graphics and fun product personalities.

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