With more than 300 product brands, Procter & Gamble has had to take legal action over a dozen times in the past couple of years against those who would sell product in similar packaging, hoping to cash in on P&G's wealth of brand equity.
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Hair care and cosmetics manufacturer Keystone Laboratories wanted to make a strong entrance into the market with its new Opal Glow(TM) alpha hydroxy-based skin care line, aimed primarily though not exclusively at African Americans.
Fenton, Weber & Jones (Tona-wanda, NY) has reintroduced its 4-oz Silique oval for personal care products and soaps or waxes. The tri-layer tube consists of a layer of HDPE surrounded by a layer of LDPE on each side for improved barrier and product flow.
To introduce its Altima(TM) protective leave-in reconditioner during a two-month promotion last Spring, Joico combined a 125-mL (4.4-oz) offering of the new product with its existing 500-mL (16.9-oz) Triage(TM) moisture-balancing shampoo.
This haircare producer begins filling creme relaxer into nestable yogurt-style cups with freshness seals. The switch from traditional jars not only keeps the product fresh, it aids in product display as well.