Streamlined and decorated to resemble a fish, it's easy to imagine kids getting hooked on the new L'Oréal Kids squeezable bottle. Aimed at kids between the ages of 3 and 10, the bottle fits easily into small hands, it floats in the bathtub and it allows the sweet-smelling shampoo and conditioner aroma to emanate through the bottle itself.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
The use of a new copolymer for its 'soft feel' requires special care in container handling to preserve its appearance for men's haircare line. That risk wins a Best of Show in the National Assn. of Container Distributors competition.
In the year 2000, say Packaging World sources, the key ingredient in a director of packaging will be dynamic leadership skills. The candidate had better be a people person, too, and be able to wear a number of interdisciplinary hats.