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L'Oréal's bottle fishes for kids

Streamlined and decorated to resemble a fish, it's easy to imagine kids getting hooked on the new L'Oréal Kids squeezable bottle. Aimed at kids between the ages of 3 and 10, the bottle fits easily into small hands, it floats in the bathtub and it allows the sweet-smelling shampoo and conditioner aroma to emanate through the bottle itself.
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This map shows the counties that are considered Clean Air Act non-attainment areas as of Feb. ?97. The color guide illustrates t
Feature Article
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Return of the 'domino theory'

Even small increases in upstream investments to manage new ozone and VOC rules could aggregate into weighty packaging cost increases.
Feature Article
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Matrix finds 'suede' takes special handling

The use of a new copolymer for its 'soft feel' requires special care in container handling to preserve its appearance for men's haircare line. That risk wins a Best of Show in the National Assn. of Container Distributors competition.
Sleek, inverted PVC bottles (left) for private-label shampoos and moisturizers won the gold award. Silver went to a tube with a
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In the eye of the beholder

Good looks and marketing muscle characterize this year's cosmetics and personal care winners in NACD's annual packaging competition.
News
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Shelf present

With so many salon haircare products available today, it can be difficult for one brand to stand out, especially when competing with big names like Paul Mitchell and Aveda.
News
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Cans are really shaping up at Coke

Hot on the heels of its curvy Coke can (see Packaging World, March '97, p. 8), Atlanta-based Coca-Cola Co. is shaking up the can industry again.
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Bang the drum carefully

Open-headed fiber drums can't pass U.S. Dept. of Transportation drop tests. NAS recommendations could result in an exemption.
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Label this one a winner

A package redesign for Canadian Mist blended Canadian whisky earned manufacturer Brown Forman Beverages Worldwide a 1996 Pyramid Award for excellence in labeling from the Films Div.
Feature Article
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Bang the drum carefully (sidebar)

Use of regrind in plastic drums could lower prices
Supplier News
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Only leaders need apply

In the year 2000, say Packaging World sources, the key ingredient in a director of packaging will be dynamic leadership skills. The candidate had better be a people person, too, and be able to wear a number of interdisciplinary hats.

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