Haircare

News
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Aveda launches package recycling program

Aveda’s new Full Circle recycling program allows customers to return packaging not accepted by municipal programs to be recycled, reused, or burned for energy recovery.
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Package Case Study
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Carol’s Daughter selects airless dispensing

New split-end sealer treatment is easy to use in all-plastic airless dispensing package.
Package Case Study
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Güd brings ‘eco-fun’ to natural personal care category

A new brand from Burt’s Bees puts the focus on fragrance and targets a younger female consumer through bright, contemporary graphics and fun product personalities.
Package Case Study
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Simple hair care for all reflected in redesign for PERT

Bold label graphics refresh for first 2-in-1 shampoo/conditioner product helps PERT Plus establish itself as a simple hair-care solution in a sea of micro-segmented products.
Pearlescent toned HDPE bottles represent a complete redesign.
Package Case Study
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L'Oreal shampoo line gets a whole new look

L'Oreal's Pureology brand professional products (shampoos, conditioners, masques and treatments) have been literally flipped over on-shelf in sophisticated pearlescent toned, multi-tasking bottles designed to reflect their 100% vegan formulation and sustainable packaging.
Package Case Study
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Colors convey brand essence

Muted colors capture natural spirit of seaweed-based personal care line.
Materials Product Brief
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Alpha Packaging: PET condiment bottles

Designed for condiments, marinades, sauces, and honey, and for liquid soaps, hand sanitizers, laundry products, and personal care products, Alpha Packaging now offers condiment bottles, which it has recently added to its online sample ordering system.
Sterling Anthony, CPP
News
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Using trial-size packaging to induce first-time purchasing

Trial-size packages are a type of downsizing that entails many options.
Package Case Study
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Winnie the Pooh makes splash in HDPE bottles

New Windsor Brands launches line of infant washes, lotions, and shampoos in a custom bottle that provides shelf appeal and functionality.
Paul_Mitchell_Awapuhi
Package Case Study
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Black packaging for shampoo and skin care

Originally packaged in a plastic white bottle with black lettering, black is now the look for Awapuhi Wild Ginger brand from Paul Mitchell hair care products.

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