Sleek, modern feel on new bottle for hair care products.
Package Case Study

Stylish shampoo bottle

Schwarzkopf and Henkel has developed a new 250-mL shampoo bottle that cleanly separates itself on today's crowded store shelves.
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Shealicious™ line of cocktail treatments for all ethnicities
Package Case Study

Haircare pack takes a page from yogurt playbook

In haircare circles, “cocktailing” is a process whereby consumers blend natural oils, honey, extracts, and butters together with their store-bought haircare products to improve performance, such as shine, volume, or sleekness.
Package Case Study

Marilyn Monroe adds vintage glam to Sexy Hair products

Sexy Hair launches a limited edition promotion for its hair styling products featuring Marilyn Monroe, with vintage photographs and a sophisticated color palette.

Dual-chamber cup for haircare product enables at-home ‘cocktailing’

A new yogurt-style container with two separate compartments that hold shea butter conditioner in one chamber and pure, therapeutic oils in the other allows consumers to engage in the trend of haircare cocktailing with pre-dosed ingredients.
Package Case Study

Black Line haircare products get edgy redesign

Dramatic packaging redesign for Billy Jealousy’s Black Line of men’s grooming products expands the product’s reach to a new demographic—the younger, professional male.
Package Case Study

Function meets fashion in new hair styling tools

A new hair dryer line under the Rampage clothing brand gets packaging that showcases the appliance’s hi-tech functionality while bringing the fashion-forward style Rampage is known for.
Package Case Study

Materials make a difference

Haircare products maker Vogue Intl. switches to thinner labels for its bottles, reducing the environmental impact of its packaging by 26% to 34% in a number of categories.
Package Case Study

Simple, elegant tubes introduced for luxury amenities brand

Parisian perfumer diptyque introduces its luxury amenities collection in a new 40-mL tube in addition to a bottle to offer properties more flexibility.
Striking color range for new hair care line.
Package Case Study

Makeover for hair care range

Striking color variety is the key distinguishing packaging characteristic on a new range of Be Gorgeous shampoos, conditioners, and hair enhancing products from Phil Smith Haircare, available exclusively in the Sainsbury’s chain of supermarkets.
Patricks haircare products
Package Case Study

Premium package is inspired by luxury brands

Patrick Kidd had a very clear vision of the package design he wanted for his debut line of Patricks premium hair styling products for men—and nothing less would do, he admits.


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