Haircare

Package Case Study
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New packaging affirms hair brand's fashion-forward style

New packaging design for Redken Styling products includes interlocking jars, a chic black gloss background, and an electric-color coding system.
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Shown here is the carton format marketed by Henkel.
Machine Case Study
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Hair care line features remarkable robotics

Just two years after the reorientation of Henkel’s Viersen-Dülken site for specialization in hair coloring products, this German factory is operating one of the most modern production lines in the world.
News
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Aveda launches package recycling program

Aveda’s new Full Circle recycling program allows customers to return packaging not accepted by municipal programs to be recycled, reused, or burned for energy recovery.
Package Case Study
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Carol’s Daughter selects airless dispensing

New split-end sealer treatment is easy to use in all-plastic airless dispensing package.
Package Case Study
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Güd brings ‘eco-fun’ to natural personal care category

A new brand from Burt’s Bees puts the focus on fragrance and targets a younger female consumer through bright, contemporary graphics and fun product personalities.
Package Case Study
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Simple hair care for all reflected in redesign for PERT

Bold label graphics refresh for first 2-in-1 shampoo/conditioner product helps PERT Plus establish itself as a simple hair-care solution in a sea of micro-segmented products.
Pearlescent toned HDPE bottles represent a complete redesign.
Package Case Study
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L'Oreal shampoo line gets a whole new look

L'Oreal's Pureology brand professional products (shampoos, conditioners, masques and treatments) have been literally flipped over on-shelf in sophisticated pearlescent toned, multi-tasking bottles designed to reflect their 100% vegan formulation and sustainable packaging.
Package Case Study
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Colors convey brand essence

Muted colors capture natural spirit of seaweed-based personal care line.
Materials Product Brief
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Alpha Packaging: PET condiment bottles

Designed for condiments, marinades, sauces, and honey, and for liquid soaps, hand sanitizers, laundry products, and personal care products, Alpha Packaging now offers condiment bottles, which it has recently added to its online sample ordering system.
Sterling Anthony, CPP
News
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Using trial-size packaging to induce first-time purchasing

Trial-size packages are a type of downsizing that entails many options.

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