Mark Moorhead, director of marketing at WS Packaging Group, showed the audience in the 1:00 p.m. session of the Packaging Track how Gilchrist & Soames turned to a Web-based automated system to help tame SKU proliferaton in label procurement.
Online ordering, proofing, and graphics asset management system helps streamline label development and production process for personal care maker Gilchrist & Soames.
Bold label graphics refresh for first 2-in-1 shampoo/conditioner product helps PERT Plus establish itself as a simple hair-care solution in a sea of micro-segmented products.
Mentholatum updates the look of its Softlips brand of lip balms to appeal to a more contemporary and sophisticated female consumer, trending toward natural expression.
Three crème jars and three glass flacons employ fire polish finish and spray technology to lend a distinctive appearance for Yves Saint Laurent’s Forever Youth Liberator line.
