Diagraph® (Earth City/St. Louis, MO) has introduced the Custom and Stock Labels, Ribbons and Consumables brochure. This guide helps customers choose the right face stocks, coatings, adhesives and liners for specific label applications.
Over-the-counter physician samples from Ivers-Lee (West Caldwell, NJ) contain product samples and information, as well as retail coupons. Existing blisters or customized strip pouches are crimped to the booklet.
In a unique approach to fragrance sampler packaging, New York-based Donna Karan incorporated a miniature spray pump on vials of DK Men cologne. The sampler consists of a polypropylene spray pump that snaps onto a 1.8-mL PP vial.
Thompson Medical Co., West Palm Beach, FL, wants consumers to read the labels it puts on its nonprescription drugs. So it's designed new, simplified information headings to tell readers about active ingredients, uses, directions, and consumer warnings.