Del Monte Foods Sud Europa S.p.A. (San Felice sul Panaro, Italy) has found a way to go from heavy, stock polyethylene terephthalate bottles to lightweight proprietary designs and cut its bottle costs by two-thirds at the same time.
Defying traditional notions of protective packaging, IBM ships an all-in-one pack for preconfigured point-of-sale computer terminals. Customers no longer receive separately boxed components, escaping baffling product setup.
The one pervasive element of the repackaging program is a new graphics approach for all its products. "We wanted to provide product and packaging innovation to the tea category, while giving a more unified branding look to the line," says Pam Aulisi, Lipton's manager of package design.