Streamlined and decorated to resemble a fish, it's easy to imagine kids getting hooked on the new L'Oréal Kids squeezable bottle. Aimed at kids between the ages of 3 and 10, the bottle fits easily into small hands, it floats in the bathtub and it allows the sweet-smelling shampoo and conditioner aroma to emanate through the bottle itself.
North American exporters to the European Community (EC), who already must contend with some 20 different packaging laws, may face yet another EC mandate, currently under consideration by the European Commission, according to Recycling Laws Intl.
Italian shoemaker challenges packaging conventions by adopting a vertical gable-top package that resembles both a doctor's bag and a milk carton. Patented carton design offers environmental advantages in waste-conscious Europe.
The Beautiful Skin® line of skin care products from Freeman Cosmetics got another makeover this past winter. Marking its third redesign since its introduction in 1985, the eight tubed products of the 11-product line now include inverted dispensing with a custom-color cap, a more consistent brand logo, and an asymmetrical crimped end.