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OTC remedies

Standing out on shelf was all important as Oxy Bump went retail.
Package Case Study
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Packaging takes Oxy Bump retail

Oxy Bump, a nasal spray that uses an infusion of essential plant minerals and oxygenated saline to fight bacteria and allergens while moisturizing nasal tissues, recently went retail in an award-winning package.
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This photo shows an authentic alli carton.
News
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GlaxoSmithKline voluntarily recalls alli weight loss product

Company believes some packages of the product were tampered with, leading to recall of all alli products from U.S. and Puerto Rico retailers.
Senator Charles Schumer calls for safer packaging for children’s medicine bottles in effort to help prevent emergency room visits.
News
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Could 'flow restrictors' help reduce medication overdoses?

Senator Charles Schumer calls for safer packaging for children’s medicine bottles in effort to help prevent emergency room visits.
U.S. FDA offers resources to learn more about how to use acetaminophen safely during this cold and flu season.
News
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Check medicines to avoid taking too much acetaminophen

U.S. FDA offers resources to learn more about how to use acetaminophen safely during this cold and flu season.
The StoryTrigger app, launched this fall by Switch United, seeks to attact health and wellness-focused consumers with enhanced health and personal care product packaging that combines object recognition technology and interactive content.
Column/Opinion
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Turning a package into a 'content channel'

Newly launched smartphone and tablet app aims to turn packaging into an interactive experience that informs and entertains health and wellness consumers.
A stock image portraying packaged medical marijuana.
News
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Container company supports child-proof packaging for marijuana products

Medical wellness container wholesale distributor Kush Bottles to urge Colorado lawmakers to support Task Force recommendation.
Bayer aspirin packaging.
Feature Article
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Connecting to consumers with OTC packaging

Bayer and Aleve serve as examples that satisfy consumers. Packaging needs to appeal to the 4 Es.
Too much medication?
News
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Report says 40% of parents give young kids cough/cold medicine that they shouldn’t

Many parents disregard label warnings. …Meanwhile, FDA’s BeSafeRx provides interactive map tool to protect against fake pharmaceuticals.
UrgentRx Duane Reade
Feature Article
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Packaging helps UrgentRx expand retail distribution

Duane Reade, Walmart lead list of new retailers bringing “right-now relief” to consumer via key markets nationwide.
Contac group
Feature Article
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Contac's package facelift makes product easier to shop

More intuitive color scheme and attention to communication hierarchy helps Contac maintain consumer trust amid a clutter of competitive products in the cold and flu aisle.

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