"This is the way we choose to compete in the value-priced segment." That's how Quaker Oats spokesman Ron Bottrell described the Chicago-based firm's decision to market ready-to-eat breakfast cereals in bags, rather than boxes, bearing the Quaker name and well known logo.
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Packaging managers whose products are marketed in Europe need to know that the European Parliament and the Council of Ministers of the European Union (EU) finally adopted a Packaging and Packaging Waste Directive covering household, commercial and industrial packaging last December.