The four primary goals of packaging-product protection, identification, dispensing and merchandising-won't change in the 21st century. But as we near that milestone, the market forces that more subtly affect packaging are evolving.
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42 Best Package Designs
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Technical merit and marketing appeal were key elements in this year's winners of the Package and Label Competition, sponsored by the Assn. of Industrial Metallizers, Coaters and Laminators. Well-polished packages took home awards.
The top award in container distributors competition was won by a coextruded drug bottle that keeps out light and moisture. Other winners display distributor prowess in technology, decorating and sourcing of components that meet packager needs.
Ilapak's (Newtown, PA) Cougar(TM)LS flowrapper now has a lap seal feature for use on shrink, PE and other films. Uses a rotary hot knife to form end seals, eliminating hot wires and producing attractive bead seals.
Don Williams Packaging's (Belmont, CA) Model A-10 pneumatic bagging machine automatically opens and positions bags for both vertical filling applications-including salad, nuts and hardware-as well as horizontal filling of difficult-to-package products such as tortillas or paper goods.
"This is the way we choose to compete in the value-priced segment." That's how Quaker Oats spokesman Ron Bottrell described the Chicago-based firm's decision to market ready-to-eat breakfast cereals in bags, rather than boxes, bearing the Quaker name and well known logo.