Most food marketers use accurate data in the Nutrition Facts panels that began to appear on packages earlier this year. So reported Dr. David Kessler, FDA commissioner, in mid-December about a random sampling of 300 products taken off grocery store shelves.
General MIlls' Yoplait® brand yogurt in 4-oz cups has been switched from four-and eight-count multipack carriers to a six-pack configuration. The change meets a customer need, says Barry Wagoner, public relations manager at the Minneapolis-based company.
Cincinnati-based Procter & Gamble has little choice but to continue seeking ways to meet the consumer need for environmentally sensitive packaging the same way it strives to meet other consumer needs.
December 31, 1994
"We wanted to make sure that if this package was the only communication a consumer got, the product just might sell itself." So says product manager Mark Younce of Jerome Foods in describing what the Barron, WI-based turkey processor wanted from the packaging it designed for a lien extention of The Turkey Store® products.
Mars Inc., McLean, VA, filed suit in U.S. District Court in Manhattan in early December seeking an order that bars E.J. Brach Corp., Chicago, IL, from selling Brach's redesigned package of Fruit Bunch® candy that bears a close resemblance to Mars' Starburst® fruit chews candy.
Cap Snap (San Jose, CA) has introduced a patented polyethylene reclosable TE cap for yogurt and cultured dairy products. Using Autoprod's heat-form closing technology traditionally used for milk cartons, the cap uses a mechanical external ring with a pull tab for 8-oz dairy containers.
Pace Foods, the San Antonio-based salsa producer, has gotten a lot of mileage out of a series of television commercials emphasizing its Tex-Mex heritage and deriding the competition's product for being made "in New York City?!!" In the same vein, Chi-Chi's, Inc., the Mexican restaurant chain headquartered in Louisville, KY, has an amusing TV commercial for its retail-packed salsa in which the ceo of some unnamed competitor asks his managers whether the company should make salsa or oven mitts.