"Most of our clients now view package design as a form of advertising, recognizing the impact design has in creating and reinforcing a brand's image and communicating its superiority," says Bob Minkus, president of Minkus & Associates (Rosemont, PA), a graphic designer.
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Serving the cosmetic, fragrance, toiletry and non-prescription pharmaceutical industries, HBA Global Expo '95 has a strong packaging emphasis: almost 20% of this year's exhibitors are packaging-related companies.