Long known as a marketer of frozen bakery products, Chicago-based Sara Lee Bakery has expanded into a number of new nonfrozen categories. In its current test of a new bagel chip product, it's relying on some powerful packaging to provide protection and sharp graphics.
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The product inside may be more healthful or taste as good, but a package bearing a name like "meat product" or "peanut butter substitute" isn't likely to be as accepted as "bologna" or plain "peanut butter." As the food industry continues to develop new variations of old staples that are more in keeping with the public's desire for more nutritious and convenient foods, the U.S.
Unlike their counterparts in the U.S., many European consumers are no strangers to shelf-stable coffee creamers in aseptic bricks, even though that style of package lacks some of the user-friendliness and pouring ease of the gabletop carton.
Designed for the military, a flameless ration heater is now used for a shelf-stable consumer entree that converts the carton into an oven. HeaterMeals packs 'everything but the appetite' into meals for people on the go.
This year's FPA awards recognized converters for packages that permit product viewing--even touching the product--without compromising package integrity. Reclosable and/or stand-up pouches drive into new product categories.